The Emerging Pop-Up Store Movement

January 08, 2019

The pop-up store movement can help a new brand to find and fine-tune their audience. Short-term leases are appealing to brands, offering the opportunity to test out retail strategies without long-term commitment.  This new approach could potentially save the brand money and offer a way to build the brand experience — as well as make some sales while testing the market.
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2019-01-22T10:57:22-07:00January 22nd, 2019|Categories: In the News|

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